One of the key facets of planting a church is social media. We have a very tight social media strategy that involves key posts every day of the week.
On Monday, we celebrate the weekend. If people are becoming Christians, getting healed, or have stories of how God has helped them, then that is shared. We celebrate the people who invite people, the people who are serving above and beyond what you would imagine, and we tell you who the superstars of the week are!
On Tuesday, we always promote our leaders and just praise them so people get an idea of what it means to be involved in Tree of Life Church.
On Wednesday, we post a reminder of our purpose, vision or culture. Our purpose is to “inspire you to dream, challenge you to live the dream”, our culture is “Full of the Word, Full of the Spirit, full of the nations, full of love”, and our vision is to build a church on the complete work of Christ that inspires and challenges people to dream big and live their dreams. So we pick at that, reinforce it, elucidate on it.
On Thursday, we start to get people excited for Sunday (and Saturday now!). We tell people why our church services are going to be awesome. Why not only should they not miss the service but they should round up their unchurched friends and drag them with.
On Friday I share some personal stuff about my life. People like to know that stuff!
On Saturday, it’s all about the weekend.
Sunday I rest from social media apart from to go on a few friend’s pages and see how they are doing!
Everything we do on social media is deliberate and intentional. That way we are building a community. Over 200 people a month find our church website from a social media site. Over 300 people go straight to listen to a message on our church website from a social media site. There is power in this. Real power to influence and help people to know who you are and know what you are. In this age, brand is everything and social media is a great way to share the brand and brand values.