5 Ways to Grow Your Church in 2014

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I am currently – yes, on New Year’s Day – completing our church’s charity return for 2011-2012.  I am currently compiling data from December 2011, which is two whole years ago.  We are now running at 3 times as many people, 4 times as much income, and 5 times as many volunteers.  That’s not bad.  If we manage that again in the next 2 years, by December 2015 we will be a church just under 400, with more than enough money to purchase our own building.  

Do I think I can reach that target?  Actually, I think I can smash it.  I know a lot more about church growth than I did 2 years ago, and I will know a lot more in 2 years time.  So this post is for church leaders looking to see growth in their churches in 2014.  5 simple steps anyone can take that will almost guarantee an increase in people.

1.  Start Counting How Many People You Have in Church every Sunday.

Don’t guess, don’t estimate.  Count.  Get a clicker if you have to (you could get one here).  Most pastors never count and never record.  When you get the numbers put them in a database of some sort.  We use Elvanto which I wholeheartedly recommend, but you could use Excel, or even a big  A board.  Knowing the numbers makes it easy to measure and notice growth.  It’s amazing but as soon as you start counting, that act of focus brings growth.

I know people will say “it’s not all about numbers”.  That depends on what you are counting.  If you are counting people who need the love and life of Jesus inside their hearts then it is all about numbers.  Each number is a person, each person is a story.

2. Throw a party.

We did this in September 2013 and it added 10 people a week to our Sunday morning services!  We just had a bring your friends to church party.  We did our best worship, I preached my best message (also the first in a series to bring people back in next week), and we had our best smilers on the doors.  Also the children’s church had a party as well, and in the service I raffled off a whole bunch of prizes.  It was a lot of fun.

It was our busiest service of the year, even Duane Sheriff and Wendell Parr did not attract the crowds that free food did.  After church we bought all the children in the service a happy meal (all 33!), and had a bring your own food but bring loads buffet after for the adults.  We just chatted and enjoyed fellowship.  That’s a simple thing to do and it works.  We are doing it again Feb 2014 and Easter 2014 and September 2014 and Christmas 2014.  Why?  It works.

3. Advertise.

We have had people come to Tree of LIfe this year due to billboards, newspaper adverts, leaflet drops and all sorts.  People criticise adverts and word-of-mouth is ALWAYS better, but it does bring people in and new people NO-ONE in the church know bring a real buzz to a Sunday assuming your church is disciples and loves new people… which brings me to point 4…

4. Create a Culture of Welcome

You can’t welcome everyone unless your church is less than 20.  Now we are running 130+ a Sunday (I know that because I counted see!), I don’t even know if anyone is new or not – it’s too many people.  So you train people to be welcoming, you have procedures to help and welcome people, you let everyone know we are family and we are expecting guests.

First impressions matter

5. Have a decent and up-to-date website and Facebook page.  No one under 35 will come to your church without going to your website and your Facebook page.  If they have animations from 15 years ago and are inviting people to a Carol Service in 2009, those people have made their mind up about you before they even go.  If you cannot do this pay someone to do the website (if you need a guy, I have a guy) and find someone in your church under 30 and ask them to set up a church Facebook page.  

There you have it.  It won’t solve all your problems but it’s a good kick up the backside to your church that will help you be all you can be in 2014

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Social Media

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One of the key facets of planting a church is social media.  We have a very tight social media strategy that involves key posts every day of the week.

On Monday, we celebrate the weekend.  If people are becoming Christians, getting healed, or have stories of how God has helped them, then that is shared.  We celebrate the people who invite people, the people who are serving above and beyond what you would imagine, and we tell you who the superstars of the week are!

On Tuesday, we always promote our leaders and just praise them so people get an idea of what it means to be involved in Tree of Life Church.

On Wednesday, we post a reminder of our purpose, vision or culture.  Our purpose is to “inspire you to dream, challenge you to live the dream”, our culture is “Full of the Word, Full of the Spirit, full of the nations, full of love”, and our vision is to build a church on the complete work of Christ that inspires and challenges people to dream big and live their dreams.  So we pick at that, reinforce it, elucidate on it.

On Thursday, we start to get people excited for Sunday (and Saturday now!).  We tell people why our church services are going to be awesome.  Why not only should they not miss the service but they should round up their unchurched friends and drag them with.

On Friday I share some personal stuff about my life.  People like to know that stuff!

On Saturday, it’s all about the weekend.

Sunday I rest from social media apart from to go on a few friend’s pages and see how they are doing!

Everything we do on social media is deliberate and intentional.  That way we are building a community.  Over 200 people a month find our church website from a social media site.  Over 300 people go straight to listen to a message on our church website from a social media site.  There is power in this.  Real power to influence and help people to know who you are and know what you are.  In this age, brand is everything and social media is a great way to share the brand and brand values.