No – we are not talking about my favourite Star Trek baddie, the Borg. We are talking about the process that must be in place for making new people feel welcome when they visit a Sunday service. In the Tree, we call that process “assimilation” – people moving from coming to a church service but feeling “not us”, to coming to a church service and feeling part of “us”.
80% of families who move area and are looking for a new church just go from church to church until they find one that is friendly. That is all they are looking for – not healings, not miracles, not an accurate exposition of the hypostatic union, not an all singing all dancing youth ministry, but for a church that is friendly.
When I heard that statistic, I thought – I know that’s true. People come to the Tree who disagree with grace and the complete work, but they know we love them so they keep coming. Other people would agree with us line by line, but maybe they wanted a leadership position or pulpit or something we were not going to give them, so erroneously feeling unloved they left us.
People have to be allowed to belong to our group before they will believe what we believe. They have to experience our unconditional grace and love before they will believe in God’s unconditional grace and love.
In Luke 7.11 it said that Jesus was followed by His disciples and the crowd. We have to allow there to be a crowd – people do not instantly decide to become disciples. It’s healthy to have a fringe of people in your church still trying to work things out – but while they are working out their response to God and His grace, if they are responding positively to you and identify with you then you need to ensure that they feel part of your church. That will not happen by accident – or if it does, it will not happen as well as if you do it intentionally and on purpose.
So what is our process of assimilation at Tree of Life Church? And as I share this – don’t try and copy it wholesale – it won’t seem authentic and people will quickly pick up on that. A lot of churches suggest getting new people to stand up in the service and give them a round of applause or a small present. That would not work in Dagenham. I don’t believe it at all – the church is too variegated for people to feel at home and have that happen. So we need to be more low key.
So we have a three fold process, which is working well. I am also going to suggest two changes that I am considering making in the near future to help us grow.
Firstly, we have a postcard called a Connection Card. On the front it has a whole bunch of tick boxes that say things like “I want to know Jesus”, “I want to help on Sundays”, “I want to be water baptised”, “I am a first time visitor”. All our ushers hand these out to anyone. On the other side, you put your name and address and how you heard about us, and if you have any prayer requests or praise reports.
Now anyone in our church can fill them out at any time – as the church grows it is difficult to communicate with people all the time, and this means that anyone in the church can write a note that the pastor is 100% guaranteed to read.
People can then put them in the offering bucket as the offering bucket is passed around. Now, the 1st or 2nd time visitor can hold onto theirs and hand it in directly to our information desk in exchange for a small gift (chocolates, a book). This means the person staffing the information desk (who has to be an elder) can make sure that their email address is legible and also spend some time listening to the persons making them feel at home.
Then I read every card personally on Monday. At the moment, we average between 6 and 20+ cards every weekend across the network, often with five or more from new visitors. I read everyone, pray for everyone, email everyone and send a postcard to everyone. That is my number one priority on Monday. Before I process the counts for the weekend (please please tell me that you do at least a headcount each service as a minimum – if you don’t measure how can you know how well you are doing), before I process the offering, before I do anything.
Get out of the idea that a pastor should rest on Monday. Monday is your single most important day – apart from Sunday. That is the day you deal with what the stirring on Sunday revealed. Do not rest – strike while the iron is hot. You can rest on Friday or Saturday, and be able to hit Sunday with full energy and life and smash that service. On Monday there is work to do!
Those postcards instantly double our retention rate. The truth is that the average church in the United Kingdom has 4% MORE new visitors per year than the size of their average congregation. That is a gift from God! Think about it – if you have a church of 100, you will have on average 2 visitors per week. That’s 104 per year – MORE THAN YOUR WHOLE CONGREGATION. Keep 10% of those and you will grow. We keep 15-16% of new visitors at the moment which means we are a growing church. Keep 5% and you will stay the same. If one postcard to every new person and one email to every new person turns your church from a surviving church to a thriving church then this is the single most important decision you will make as a pastor – to build a healthy process of assimilation into place!
So many pastors get hundreds of people pass through their doors per year – a personal gift from the Father to that pastor. And they let all of them slip through their hands. Ouch!
Secondly, to ensure their experience from door to service is a positive one, every single service we have 2 people in place whose only job is to deal with new people. The first one waits outside the front door with our first usher. But whereas the usher stays in place and greets everyone, the greeter (Greeter 1) takes new people through the path way to the auditorium. They introduce them to everyone they meet, explain how church works and then pass that person to our second greeter (imaginatively titled Greeter 2) shows them around the auditorium, helps them find a seat, makes sure they have a connection card and shows them love.
Meanwhile Greeter 1 is running back to the front door to do it all again. We ask people we are not sure about if they are new – because we know regulars won’t mind because they know why we are doing it. We then smile as big as we can – we want people to know that we are genuinely chuffed they came to church. They start as guests, but we want them to feel like family.
This is a new procedure for us. I developed it on purpose. The first week we introduced the greeters we had a completely unprecedented 15 new visitors. It was the middle of the holidays, a quieter than normal Sunday with no special programme or special speaker. But as we put the procedure in place, people just came. God is looking for churches that will welcome people.
Our third and final piece of the assimilation process is our information desk. It’s just a table opposite our teas and coffees where new people can ask any questions. There is always a leader of the church at the information desk and they can answer any question – double check we have people’s details, and just show kindness and grace.
That is how we do it, and that is partly why we are a growing church. How we deal with new people is process and purpose driven – it is done deliberately not by accident. We are a friendly church, the Assimilation process just lets us prove it.
Right now I am thinking about assimilation as I want our procedures to be even tighter. One thing I notice is that people normally sit in the same places in churches. So if a new person is in your zone, you notice if you are even a little observant. I am considering appointing 6 zone monitors (if anyone has a better phrase let me know!!!) sort of front left, front middle, front right, back left, back middle and back right who will have some cards and a mission to welcome and make welcome any new looking people in their zone. Even if the response is “well I used to sit over there but…” it’s still nice to make people feel welcome.
My second plan is to start the assimilation process from the car park not the front door. That’s wrought with difficulties because we are in a cinema and about half the people arriving are for the cinema, but I thought if we baked some freshly baked brownies or muffins then people wouldn’t mind us handing them out and asking if they are here for church, and then walking them to the usher and greeter. We have set up our “I’m New” page on the website for people to put their car license into so we can go and visit new people, but I am just thinking it through at the moment.
Our goal: to be the singe most welcoming church in London. We will only achieve it if we do it deliberately and in Him. But it can be achieved. And we can mend the nets and ensure no fish escape us!
Every single human needs someone in their life who dreams big for them and isn’t intimidated or nervous if they succeed in abundance. You need someone who loves you and knows you can make – and tells you face to face.
We all need someone with flesh and blood to tell us on the outside what God is saying on the outside: you are awesome and you can walk in your dreams!
In fact, I believe you need three people like this as a minimum. One who is further along the road than you – someone who recognizes a little bit of their younger self in you and your fanaticism and dream. Someone who has clearly acquired wisdom that you have no access to apart from them. Someone who can give you advice with integrity because you know they know what they are talking about.
You need another who is about the same place in the journey of seeing the dream fulfilled as you – someone to challenge you, a friendly rival, a safe refuge, a comrade in dreams. People like this are gold dust – so many people are consumed with ambition, that holding the hand of a peer or giving them a boost is anathema. Don’t be like that – be confident enough in your dream and value that it doesn’t bother you to help someone else shine bright.
Finally, you need to find someone that is not where you are – but you know they will be and you need to make the path easier for them. That helps you realize you are moving forward and have learned some stuff. This makes way for you in so many ways, and it makes you realize the investment that others have put in you and makes you appreciate it so much.
I am so privileged that I have an abundance of all three of these – mentors, peers and people I mentor. And the quality of people I have in all three positions is just wonderful.
Maybe you wish you had people like this in your life? If you need some help in recognizing a mentor or leader, then listen here to message 4 and 5 here, they will help you so much in how to find the people that God has prepared for you to learn from and teach to.
If you know you have good leaders, peers and people you mentor – let us know here, or if you have any advice on these or questions, please post them!
I am a grace man. Truly I am. All I want is the world to know about His grace and the complete work.
However, when dealing with pastors who want to leave all church growth to God I get wound up. I seriously want to spit bricks. The United Kingdom is in too much of a mess to sit down, sip lemonade and say “que sera sera”. We need large, healthy, growing churches – churches that change lives, churches that heal the sick, churches that both challenge and welcome the surrounding community, churches where people are getting born again, are grasping the gospel and living the kingdom. Churches which are not just healthy but safe. Churches which don’t have a large back door (you will always have some people leave – even Jesus had Judas, you can’t please everyone!) but that are mended nets – whole and secure, keeping the caught fish.
I have a dream. It is a simple dream. I dream of a church that is everything Jesus died for. Miracles are common in this church as everyone in the church is equipped to minister supernaturally. Lives are changed in this church as the gospel is the central message and foundation to everything the church does. In short, I dream of a church that looks like Jesus.
But dreams are easy to say. Anyone can dream. I am not opposed to dreaming, not in the slightest – I am a dreamer and I want everyone around me to dream and dream big. Part of our church’s vision statement is “Building disciples who dream big”. But dreaming can easily become pipe dreaming (a phrase I only recently learned comes from the people who dream after smoking an opium pipe! We need to be dreamers, not stoners!) unless we make the necessary choices to see those dreams come true.
Easter Sunday 2013 is now gone. Although I am overwhelmed by the fact we saw 6 salvations, countless healings (including a man healed of MS), and 20 new people at Tree of Life, I cannot rest on my laurels. I cannot say “Look that at” because we are absolutely not there yet.
This year I have already been to one leadership conference (One Way, at Kingdom Faith – with James Galloway, Clive Urquhart and Colin Urquhart. Absolutely inspired me to ensure that our church systems are robust and that I am raising leaders – something I am committed to anyway, but we all need fired up and given more wisdom on how to do it!), I have signed up to a leadership training course, we are hosting our own leadership conference in just a few weeks, I am then off to another pastor’s conference with George and Hazel Hill (who have planted 3000 churches in their lifetime!) and then another conference in October. I am doing everything I can to learn about leadership and pastoring a growing church.
Why? Because I want it to happen. And I know it will not happen by me closing my eyes and hoping and praying. It simply won’t.
In 1 Cor. 3.9 Paul says about the church, “For we are co-workers in God’s service; you are God’s field, God’s building.”
He opens the statement by saying he is a co-worker with God. Here’s a little bit of Biblical wisdom for you: co-workers WORK. There is no church growth without work. Save us Lord from lazy pastors. Sometimes I outline my schedule of work to other pastors and they cannot believe how much I travel, visit and prepare for everything we do. But it is only by working with God can we build the churches of our dreams. So many people have a dream, but never put it to work. That makes you a stoner not a dreamer. Get off your backside and do something.
For me I always work with the dream, the scheme and the theme. The dream is the end product – that is where I am going The scheme is the blueprint – that is the plans to do it. The theme is the step I am taking right now. Now most people get confused because the theme doesn’t match the dream, and a lot of people lack the humility to live the dream by taking the first step of their dream.
For example, you might have a dream to pastor a church of 3000. I know I do. But unless I am prepared to pastor a church of 10, I will never get there. There are no churches of 3000 in this nation that will phone you up and invite you to suddenly be the new senior pastor. And if they did you wouldn’t have a clue what to do anyway, and would lose and hurt, and seriously injure a great deal of people. So what is the first step? For me, it was building a church website and putting an invite in the local paper. One person came to our first meeting. We had no denomination, no back up, no covering, no help, no money, no wisdom, no nothing. But we treated that one person like a princess – loved her, taught her the Word. And then there were 5 (six months later, mind you), and then 7 and then 10 (double digits was revival in those days!), and it took on from there. All the time I was working as a teacher, working as a postman, my wife was working two jobs most of that time just to pay the bills. It did not look like my dream, but it was the first step towards our dream. It takes guts, character and wisdom to take that first step. It is my firm belief that most people know what the first step is, they just need to take it.
Your dream might be to lead worship in front of thousands. Guess what – your first step is when everyone else is going to the party, everyone else is watching the cool TV programme, you are sitting in your room on your own strumming and plucking, reading and praying. It doesn’t look like your dream, it doesn’t feel like your dream – but it is the first step to your dream.
You might dream of preaching like your hero – so go and learn more about the Bible. Go and study the Word, sign up for a course, systematically read the Bible. It won’t look like your dream but it is the first step to your dream.
Today – find out the first step. Before the end of this week, take it. If you want to build a Paul-kind of church, you need to be a worker. Make a decision that you want your church to grow. God wants your church to grow and He is willing to be a co-worker with you, so why not make the choice to be a co-worker with Him!
In the next part of this article, we will look at gardening! But until then – what is the first step and take it. Let me know if this inspires and challenges you because that is what I am praying and believing for!
It’s Easter Sunday tomorrow. That is the single most important day of your calendar as a pastor and leader.
People will come to church who have never been before or only been occasionally.
There are many things you could do to make this service great. Advertise, encourage people to invite friends, plan a new series and start it this Sunday to draw people in to returning next week.
It’s probably too late to make major changes this late in the day, but if you are pastor or preaching tomorrow, let me tell you one thing you can do. One favour you can give yourself.
Make an appeal for salvation.
At the end of the service, clearly explain what Jesus did and how to become a Christian. Then boldly ask if anyone would like to make that step today. Then invite them forward. Then…
1. Pray with them. Lead them to Jesus
2. Record their details. Name, address and phone and email as a minimum. Then call them in the week.
3. Lead the church in a little rejoicing. Let them know heaven rejoices.
What if no one responds? My first answer to that is stop being so negative. What if someone does?
My second answer is this: even if no-one responds … you are creating a culture where people expect altar calls and expect non-Christians to actually be in church. That can only help you build a growing, missional church.
It’s not enough for one man to be Spirit filled and flowing in the gifts.
It’s not enough for there to be a man of God to come to and bring people to when emergencies and problems arise.
The fivefold ministry must return to its Biblical purpose and mandate and equip people to minister and serve supernaturally. We must be releasing people into the baptism in the Holy Spirit and the gifts of the Holy Spirit. We must be enabling people to walk into the callings and destinies that God has given them even from inside the womb.
The world is never going to stand back and say “what an awesome man”, “what a glorious prophet”, “what an anointed apostle”. But if the awesome man, the glorious prophet and the anointed apostle do what God called them and designed them to do and equip and inspire and challenge the Christians to live in love and peace and life, and minister supernatural life and deliverance and healing everywhere they go, then the world will stand back and go “what an awesome church”, “what glorious Christians”, “what an anointed co-worker”… and then we will impact the world in such a way that Jesus will be able to return in our generation.
That is why one of our unmovable, unshakable pillars at Tree of Life Church – in every Tree of Life Church – is “full of the Spirit”. Not just the pastor, not just the Conways, but every single person full of the Spirit.
We need to ensure our churches have gateways where people can receive the Spirit on a regular basis (different people – let’s not fall for the old “we leak and need top up” nonsense) and we need pathways in which people can understand the gifts and how to flow in them.
We have a two week course called “Prophetic Workshop” in which we get people baptized in the Holy Spirit, speaking in tongues, interpreting tongues and prophesying. I am currently writing an 8 week course on how to discover your giftings in the local body of believers. This is something we are going to do deliberately, intentionally because it is how we want our church to look.
When you decide that your church needs to be like this: you need to decide the gateway and pathway for yourself. Will you give altar calls for the Holy Spirit baptism on Sunday mornings? In the small groups? If so, why? If not, why not? Think about these things in the light of your situation – there is no right or wrong answer as long as there are gateways.
We have one month every year in which we preach and teach on the Holy Spirit and His gifts. Then we will give public appeals to be filled with the Spirit each week. We will then have further open appeals in the week. I am in the process of ensuring all our small group leaders and lead someone in the baptism of the Holy Spirit in a quiet, calm, no-nonsense manner. Your situation may be different, but you have to have a plan.
A gateway is the way in, but a pathway is the way along. Some people may come to your church from a church where tongues is a swear word – or (even worse) a kooky charismatic church where tongues was misused and prophesy was abusive. How are you going to teach and train those people how to flow in the gifts in a way which is encouraging, comforting and edifying to the entire church?
The way you do this must be deliberate – it cannot be haphazard. Take some time this week to make a plan – a God-inspired plan – and then when you are confident with it, communicate it to your leadership and put it in place.
Every pastor should be able to answer these two questions succinctly and accurately:
1. How can I be baptized in the Holy Spirit?
2. Where can I learn more about the gifts around here?
One of the key facets of planting a church is social media. We have a very tight social media strategy that involves key posts every day of the week.
On Monday, we celebrate the weekend. If people are becoming Christians, getting healed, or have stories of how God has helped them, then that is shared. We celebrate the people who invite people, the people who are serving above and beyond what you would imagine, and we tell you who the superstars of the week are!
On Tuesday, we always promote our leaders and just praise them so people get an idea of what it means to be involved in Tree of Life Church.
On Wednesday, we post a reminder of our purpose, vision or culture. Our purpose is to “inspire you to dream, challenge you to live the dream”, our culture is “Full of the Word, Full of the Spirit, full of the nations, full of love”, and our vision is to build a church on the complete work of Christ that inspires and challenges people to dream big and live their dreams. So we pick at that, reinforce it, elucidate on it.
On Thursday, we start to get people excited for Sunday (and Saturday now!). We tell people why our church services are going to be awesome. Why not only should they not miss the service but they should round up their unchurched friends and drag them with.
On Friday I share some personal stuff about my life. People like to know that stuff!
On Saturday, it’s all about the weekend.
Sunday I rest from social media apart from to go on a few friend’s pages and see how they are doing!
Everything we do on social media is deliberate and intentional. That way we are building a community. Over 200 people a month find our church website from a social media site. Over 300 people go straight to listen to a message on our church website from a social media site. There is power in this. Real power to influence and help people to know who you are and know what you are. In this age, brand is everything and social media is a great way to share the brand and brand values.
There is still a need for hundreds and thousands of new churches in the United Kingdom. Churches that will do whatever it takes to impact their community and their nation. Churches that will change the world. Churches that will be full of the Word, full of the Spirit, full of the nations and full of love.
If God is calling you to church plant, then in all your learning and preparing, make sure you do it! Do what God has called you to do – don’t let the opinions of others ever stand between you and God’s call.
Paul said “if I was trying to please man, I would not be pleasing God.” Stop giving a rip about what people are happy with you and not happy with you and do what God calls you to do.